Former Australia captain Mark Taylor believes Justin Langer's acrimonious spat with Cricket Australia could damage the team's international brand, calling for both to be wary of their words.

Langer, who departed the top job in February, accused sources within his camp of being "cowards" over leaking stories to the media on the Back Chat podcast.

That prompted criticism from Cricket Australia chief executive Nick Hockley, while Langer subsequently denied a rift with players and bowler Mitchell Starc defended his relationship with the former coach.

Now Taylor, who captained the Test team between 1994 and 1999, has called for consideration from all parties, arguing any feud is likely to reflect poorly on the Australian game as a whole.

"If he's got a cross to bear, he wants to let people know, so he comes out with it," Taylor told Nine's Sports Sunday.

"The only thing I would say to Justin, or to players, or to administrators in general, is I'd like to see everyone just think a little bit more about Australian cricket.

"I don't mean Cricket Australia, I mean Australian cricket [itself], before they make comment. It's not great for the brand.

"Let's have a bit more positivity around Australian cricket. Less thought about individual brands, and a bit more about the team brand or the national brand."